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Best Western Plus Ft. Lauderdale Airport, Dania Beach, FL - Director of Sales & Marketing


A great opportunity to join the HP Hotel Management family!  HP Hotel Management is an award-winning,  national hotel development, and management company. 

At the Best Western Plus Fort Lauderdale Airport South Inn & Suites you're sure to find that little something extra. With our modern amenities and thoughtful design, the Best Western Plus Fort Lauderdale Airport South Inn & Suites will stand out among other hotels in Dania Beach, FL. For the business traveler, a spacious work desk and free internet access are included in all our guest rooms to ensure you don't miss a beat while you're away from the office. For extended stays, each room provides a convenient in-room mini fridge that is ideal for drinks and snacks. We also have an in-house fitness room, so you can keep up your workout routine while you're on the road. As always, the Best Western Plus Fort Lauderdale Airport South Inn & Suites will provide you with the superior customer service that you are used to at Best Western Hotels & Resorts.

HP Hotels is offering a great opportunity to join a growing hotel development and management company as the Director of Sales & Marketing for the Best Western Plus Fort Lauderdale located in Dania Beach, Florida.  Our Team is committed to increasing market share and delivering value to our guests.   

The responsibilities include:

  • Initiate and Maintain a Direct and Aggressive Sales Effort to meet budgeted goals and achieve Rev Par and penetration growth.
  • Know the market and how to effectively assess what business is a fit for the hotel brand.
  • Directly responsible for making effective sales calls combining telemarketing calls, scheduled appointments, site tours, follow-up and maintenance calls.
  • Evaluate current hotel performance, group pace and update monthly Sales Action Plans to target underperforming segments and/or capitalize on new opportunities.
  • Utilize your relationship with competitor counterparts to identify market trends, opportunity dates.
  • Understand and be able to execute full account qualification, penetration, and the saturation process.
  • Ability to plan and execute a sales blitz with a concentration on a minimum of one key market segment every thirty days. Get the Front Desk team involved in other activities targeting and promoting hotel to all key market segments (e.g. mass mailings, email campaigns, postcard mailers)
  • Responsible for staying informed and participating in all RFP solicitations and other brand processes; GDS, HOD, directory and website enhancements and updates along with any other key selling activities related to the brand or otherwise instructed by HP Hotels.
  • The understanding and utilization of the Hotelligence report and working with travel agencies is a plus.
  • Creative ability to develop and execute a full market assessment and business plan to include marketing initiatives that encompass all social media outlets, email market marketing, advertisement, radio and other media that are cost-effective and provide ROI.
  • Must be able to handle administrative responsibilities including working with group and meeting planners, group entry utilizing computer skills to be able to perform database entry and submit weekly reports.
  • Be creative in event planning and developing promotional campaigns and flyers utilizing brand resources.
  • Be able to prepare an annual marketing plan, active in budget processing and revenue maximization.
  • Update sales database weekly and provide weekly and monthly reports to GM and upper management.
  • Experience with Delphi a plus.
  • Meet and develop a relationship with all clients including key decision-makers, influencers top, bookers and group/meeting contacts
  • Design and coordinate (with General Manager) advertising, public relations and promotional campaigns for the hotel.
  • Lead the hotel team in developing and maintaining working Marketing plan to meet short and long-term goals.
  • Be able to analyze the big picture and adjust to market conditions with a pro-active strategic plan in place at all times.
  • Maintain active involvement in county/city CVB, volunteering for special events/committees to develop and maintain a positive and professional reputation in the community.                                                                                                                                                                                                                                                                         The following are basic requirements for this position.
  • Bachelor's degree or equivalent hotel and management experience.
  • Hotel Experience as a Director of Sales.
  • Outside sales experience in an upscale select service property.
  • Excellent communication, computer (including Excel), oral and written skills; positive attitude,         self-starter with strong initiative and competitive mindset.
  • Experience with Delphi a plus.                                                                                                                                                                                                                                                                                                 EOE
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